One Zero

Key results

Increased email open rates from 20% to nearly 60%

Automated flows now drive 45% of online sales

We revamped Aycane's email strategy by fixing their deliverability issues, increasing open rates from 20% to 60%. Our new pop-up design captured 4x more subscribers, while nine new automation flows now drive 45% of their online sales. The fresh designs and hockey-focused messaging helped Aycane connect better with their athletic audience.

Campaign Creation

We elevated Aycane’s email marketing by deeply immersing ourselves in hockey culture and the brand’s innovative spirit. Our design team created stunning visuals that perfectly aligned with their new brand book, while our copy captured the authentic voice of the hockey community. By speaking the same language as their athletes, we transformed their email campaigns into powerful engagement tools.

Email Automations

We enriched Aycane's customer journey with strategic automations, starting from an A/B tested welcome series that captured the brand's innovative spirit. Each automation, from first purchase to birthday celebrations, was timed to engage customers at their most responsive moments, speaking directly to hockey players' needs

Brand Overview: Aycane is revolutionizing ice hockey gear with their innovative, cut-resistant equipment. Founded with a mission to maximize every athlete’s potential both on and off the ice, they combine cutting-edge performance with sustainable production methods. Their game-changing protective gear represents a significant advancement in hockey player safety and performance.

“OneZero became an extension of our marketing team, with impressive insight into the hockey community. Their automation flows continue to drive results, proving they truly understand our audience and have helped us change the game.”

Niko Serena, Aycane Co-founder