One Zero

Key results

40% increase in sales

60% of sales Attributed to Email

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We boosted EMI's sales by connecting their online and offline nail salon experiences. Our personalized automations matched customers with ideal products and relevant seminars, while campaigns with premium visuals promoted both products and educational events. This approach increased monthly sales by 40%, with email now driving 60% of overall revenue.

Automations

We developed sophisticated customer profiling automations that identified users closest to purchase and matched them with ideal products for their needs. For qualified prospects, we created specialized flows introducing them to EMI's educational seminars and offline activities, creating a seamless bridge between digital marketing and in-person experiences.

Campaigns

Our campaigns strategically connected EMI's online presence with their valuable offline events. Using stunning visuals that highlighted their European craftsmanship, we created compelling emails that not only drove product sales but also increased attendance at their educational seminars and product demonstrations.

EMI

Shop.Emischool.lv

Instagram

EMI is an international brand in the salon manicure world. EMI is chosen by celebrities, nail industry leaders, and stylish women from 33 countries worldwide. The brand is known for European quality, continuous innovation in materials, unique approaches to nail design, and comprehensive business solutions for beauty salons. They also offer training courses and seminars including combined manicure techniques, diverse nail design courses, and individual training.

OneZero's efficiency was impressive! They quickly understood our unique position in the nail industry and delivered results that exceeded our expectations. Their work perfectly connected our products with our educational events

Diāna Zimina, Owner of EMI Latvia