One Zero

Key results

35% increase in sales

3% Click Rate

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We boosted Game-Patch's email performance by creating behavior-based audience segments. Our technical fixes increased deliverability from 40% to 60%, while strategic targeting at key conversion moments drove 35% sales growth in six months. Our balanced content and promotional campaigns featuring professional athletes maintained a strong 3% click rate.

Automations

We implemented sophisticated behavior-based segmentation that identified users at their peak conversion moments. By tracking website interactions, we created targeted flows that delivered the right message at the optimal time. Our rigorous A/B testing of each automation ensured maximum performance, consistently improving conversion rates across all flows.

Campaigns

Our dual-approach campaign strategy balanced educational content with strategic promotions. By featuring Kristaps Porzingis and other professional athletes wearing Game-Patch products, we created compelling visuals that resonated with their athletic audience. This mix of content and sales emails maintained high engagement while driving consistent purchasing behavior.

Game Patch

game-patch.com

Instagram

Game-Patch specializes in premium protective sportswear for basketball and other high-intensity sports. Their innovative products include padded compression gear designed to enhance performance while preventing injuries, approved by professional athletes in the NBA, WNBA, EuroLeague and NBL.

OneZero delivered results with impressive speed and efficiency. Their ability to quickly understand our athletic audience and implement effective strategies made an immediate impact on our bottom line

Andis Blinds, GamePatch Co-Founder