One Zero

Key results

Record Sales

70% increase in Placed Order Rate

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We revitalized Northern Grip's email strategy by researching what motivates vintage fashion buyers. Our authentic designs and targeted Black Friday campaigns delivered record sales, while new automation flows and technical improvements increased order rates by 70%. Weekly emails now keep their sustainable fashion audience engaged with new vintage arrivals

Deliverability

We optimized Northern Grip's technical email setup to ensure their messages consistently reach primary inboxes rather than spam folders. This foundation was essential for the success of all their email marketing efforts.

Automations

We implemented the most effective conversion flows, strategically timed to engage customers when they're most likely to purchase. These automated sequences now play a crucial role in guiding vintage enthusiasts through their sustainable fashion journey.

Campaigns

What began as targeted Black Friday campaigns that broke sales records has evolved into consistent weekly communications. These emails showcase new vintage arrivals and product launches, maintaining engagement with their conscious consumer base.

NORTHERN GRIP

northerngrip.com

Instagram

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Northern Grip is a family-owned premium vintage store from Latvia, promoting conscious consumption through sustainable practices. Founded over a decade ago by Beāte and supported by her husband Raitis, they carefully curate exceptional vintage pieces that are 20-50 years old, giving them new life while reducing environmental impact.

Working with OneZero has been refreshingly efficient - their fast response times, fantastic designs, and most importantly, the record-breaking sales they've generated for our vintage business speak for themselves

Beāte Korte Vītola, Founder NorthernGrip