Rainsisters

Email Marketing Optimization

Key results

20% increase in sales

$1 Million in monthly sales

We transformed RainSisters' spring campaign with fresh ideas that changed how they reach customers online. We created eye-catching pop-ups that got three times more people to sign up. Then, we welcomed these new subscribers with a smart email series, offering personalized discounts just for them and automatically applied them at the checkout.. We also found better ways to segment customers, letting us send more emails that people actually wanted to read them.
01
Email Campaigns
We analyzed their brand voice and latest fashion trends to create campaigns their audience truly connected with. Thanks to our fresh approach, click rates improved by 60%, driving a significant boost in sales.
02
Deliverability
Technical problems were holding their email marketing back. We turned this around by cleaning their email list, setting up smart segmentation, and fixing deliverability issues. Result? Open rates soared to nearly 50%, putting them ahead of industry benchmarks.
03
Automations
We discovered untapped potential in their existing Mailchimp automations. After migrating to Klaviyo, we enhanced every flow and added new ones - creating around 30 additional targeted emails. With fresh designs and stronger copy, these improved automations now drive 25% of their total sales.

Rainsisters

Rainsisters.com

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RainSisters, founded by three sisters in Riga, Latvia, was born from the need for elegant, functional raincoats that keep women looking fabulous in unpredictable weather. Our coats combine sophisticated design with high-performance waterproof membrane material, ensuring you stay dry, comfortable, and stylish in any conditions. Each RainSister coat features bold, exclusive patterns designed by our founder Zanda Purviske, making you stand out while brightening even the gloomiest days.

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