Northern Grip
Key results
Record Black Friday sales
70% Increase in placed order rate
We revitalized Northern Grip's email strategy by researching what motivates vintage fashion buyers. Our authentic designs and targeted Black Friday campaigns delivered record sales, while new automation flows and technical improvements increased order rates by 70%. Weekly emails now keep their sustainable fashion audience engaged with new vintage arrivals.
01
Deliverability
We optimized Northern Grip's technical email setup to ensure their messages consistently reach primary inboxes rather than spam folders. This foundation was essential for the success of all their email marketing efforts.
02
Automations
We implemented the most effective conversion flows, strategically timed to engage customers when they're most likely to purchase. These automated sequences now play a crucial role in guiding vintage enthusiasts through their sustainable fashion journey.
NORTHERN GRIP
Northern Grip is a family-owned premium vintage store from Latvia, promoting conscious consumption through sustainable practices. Founded over a decade ago by Beāte and supported by her husband Raitis, they carefully curate exceptional vintage pieces that are 20-50 years old, giving them new life while reducing environmental impact.
Working with OneZero has been refreshingly efficient — their fast response times, fantastic designs, and most importantly, the record-breaking sales they've generated for our vintage business speak for themselves.
Beāte Korte Vītola,
Founder NorthernGrip
Founder NorthernGrip
Selected Case Studies
