VELOSOCK
Key results
35% Increase in sales
70% Average Open Rate
We built Velosock a high-quality email list of engaged cycling enthusiasts. Our technical improvements achieved consistent 60% open rates, while 12 targeted automations follow customers through their purchase journey. Weekly content emails keep subscribers actively engaged with cycling tips and product drops. This approach increased sales by 35%, with email now driving over 40% of total revenue.
01
Deliverability
We implemented comprehensive technical optimizations to ensure Velosock's emails consistently reach primary inboxes. By creating engaging surveys and interactive content, we generated positive engagement signals that further improved deliverability metrics and maintained their exceptional 60% open rates.
02
Automations
We developed over 10 sophisticated automation flows that target customers at optimal moments in their purchase journey. Our advanced segmentation based on buying behavior, interests, and custom profiling data ensures each message is relevant and timely, significantly contributing to conversion rates.
VELOSOCK
Velosock specializes in stylish, practical bicycle covers that protect homes from dirt while showcasing eye-catching designs. Their products solve the common problem of keeping interiors clean when storing bikes indoors, with options ranging from indoor covers to full protection for bike racks and transport.
OneZero has become an integral part of our team. Their deep involvement in our marketing strategy and understanding of our unique products has made a tremendous impact on our sales performance.
Zanda Plaviņa,
VELOSOCK Managing Director
VELOSOCK Managing Director
Selected Case Studies
